Marketing of information services and products: A survey of users attitude in Devi Ahilya University Library

Author: 
P.S. Rajput (pp. 306-318)
ABSTRACT: 
Describes users attitude towards marketing of information services and products in the library of Devi Ahilya University, Indore, M.P. India. Definition of marketing, different marketing keys and concepts of marketing in library and information centers is discussed. The questionnaire method is used to solicit the opinions of different user groups. Examines the main purpose to visit the library, ways to keep updated information, required information services and products by the users and their willingness to pay for library information services and products. Finally highlights the suggestions of the users for improvement/marketing of information services and products.
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