From consumers to creators: Use of social media in India

Preeti Mahajan
States that Social Media are tools for sharing and discussing information. With the introduction of Social Media including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts and social bookmarking, the world has become smaller. It is being used as a tool to increase the awareness levels of all Netizens around the world. The social media environment is evolving rapidly in India as the Facebook, Orkut, MySpace, Twitter, etc. are becoming a part and parcel of the Internet users in India. Highlights some such social media sites in India and studies their impact on the social, cultural, political and business activities in India.