Consumer to consumerism: analysis of legal implications and literary world

Anurag Chaubey
Examines the consumerism for its relevancy in today's world of complex commercialism. Discusses the genesis of the activities evolved around consumerism with legal aspects are dealt with brief history and latest features pertaining to it; the article communicates the first hand information about the literature available on the subject and presents an analysis that how growing awareness can be observed from studying the availability of literature. The increasing trend of writings on different untouched aspects of consumerism revealed that a better world of ever disciplined commercial environment is not far from reality and that fair competitive engagements would thrive both ends of commercial transaction.